Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
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Download the Interactive Web Analytics Map
2009 Gartner & 1to1 Customer Awards: Marketing Optimization
Unica customer EMC received a 2009 Gartner & 1to1 Customer Award for Marketing Optimization. EMC was recognized for its ability to dynamically segments customers and develop an engagement model to avoid campaign collisions (with Unica's marketing solutions).
Forrester Research Positions Unica as Leader in Web Analytics
Unica was cited as a leader in the independent report "The Forrester Wave™: Web Analytics, Q3 2009." As noted in the report, "[NetInsight] is one of the most flexible and customizable offerings evaluated.
JupiterResearch Positions Unica as a Definitive Industry Leader for Large Enterprises Using Analytics
Unica was cited as a leader in the independent report "Web Analytics Buyer's Guide: Assessing Vendors' Competencies and Value." As noted in the 'Constellation' report, Unica's NetInsight solution provides a robust analytical foundation for its enterprise marketing management offering.
The 2009 Market Leader Awards: Marketing Automation
Unica was named Leader in the Marketing Automation category of the 2008 CRM Market Awards, marking its sixth consecutive year atop this list. The Market Leader Awards recognize excellence in the CRM industry.