From Web Analytics to Customer Analytics: Making Web Data Personal
Where can you turn when online marketing tactics are no longer fresh, relevant, or effective?
Plummeting email open rates. Rising costs of PPC due to keyword competition. Lower online retail margins. Across all industries, marketers are seeing the effectiveness of conventional online marketing drop while costs rise. The fact is, online marketing tactics are starting to suffer from the same problems as traditional marketing tactics. In the fight against declining marketing results and falling revenues, smart marketers are turning to finely-tuned and highly personal web analytics. Whether you call it web personalization or behavioral targeting, the new innovations are creating substantial increases in margins and profits for companies willing to go beyond the limitations of standard web analytics.
The idea is simple: when you can craft the right message to the right person at the right time through the right channel, that message is far more likely to heard and acted upon. Sounds great, but where do you start mining for these nuggets of marketing gold? In this FREE whitepaper, you’ll learn how individual web analytics is helping marketers determine the right behavioral ad, site content, and re-marketing content to attract the prospect or customer at every life cycle stage.
You’ll also get valuable information such as:
- The 5 stages of a successful individual web analytics implementation
- Typical customer/visitor-level web analytics triggers by industry
- How you can bring individual web analytics into your organization
- Misconceptions about web analytics and how to overcome them
Download FREE whitepaper now!
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